Twenty-one years of making complex things simple and memorable.
Alok is a creative leader across advertising and consulting. Poet and photographer throughout.
He spent seventeen of those years in advertising, most of them with McCann Health, growing from copywriter to Senior Creative Director in New Delhi and building brands including Nestle, Dabur, GSK, Narayana Health, Dr. Reddy's, Reckitt Benckiser and Omron across prescription, OTC and consumer health. A London stint with McCann Torre Lazur added UK and European market experience on GSK, Mylan and Abbott. His work has been recognised at Cannes Lions, EFFIE, Clio Health and IPA Best of Health, and he was adjudged Best Creative globally at the 2019 Creative Floor Awards. He represented McCann Health India on the Global Creative Councils of McCann Health and IPG Health.
Since 2022 he has led creative work inside ZS Associates' Creative & Communications, an in-house expertise centre within a global consulting firm, where he mentors a team of 20+ creatives and has built a specialisation in executive communications. He has served on the juries of the New York Global Awards and the Webby Awards.
An artist at heart, Alok is a bilingual poet (English and Hindi-Urdu) and a photographer with an ongoing body of work. His mission has not changed in two decades: communication that inspires, breaks the clutter, and brings a positive difference to health outcomes globally.
Noon Assembly
Around ninety percent of children in India are Vitamin D deficient. Food fortification helps, but isn’t enough. That’s why we need to fortify children’s daily routine with more sunlight exposure, especially between 11am to 1pm. But how do you get an entire generation of children outdoors in these magic hours?
The Alzheimer’s Local
The Mumbai ‘local’ trains that left an unforgettable reminder about a disease that makes you forget.
Your Voice Their World
An initiative to create India’s largest crowdsourced audio-library of poetry for the visually impaired.
Pay With Your Voice
Finding a new currency to collect donation - voice. For India’s largest library of poetry for the visually impaired.
Health Expressions
World’s first and till now, the only ‘Health emoji.’
No Women’s Day
On the International Women’s Day, we asked everyone not to celebrate it. Watch the video to know why.
Nayati Hospital
Nayati briefed us to create a brand building campaign for its Agra and Mathura hospitals talking to patients and caregivers in the wider catchment area. The idea that took shape was, ‘Everyone deserves good health, irrespective of where they reside.’
The Consulting Chapter
In 2022, I took my agency craft inside a global consulting firm. Four years of proving that creative leadership works the same whether the brief comes from a brand manager or a boardroom.
